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| Module code:  MFSTM-W-91 | 
| 4V (4 hours per week) | 
| 6 | 
| Semester: 2 | 
| Mandatory course: no | 
| Language of instruction: German
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| Assessment: Project work (Can be repeated annually)
 
 [updated 20.01.2020]
 
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| MFSTM-W-91 Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017
, semester 2, optional course, general subject
 
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| 60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits).
 There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
 
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| Recommended prerequisites (modules): MFSTM-110 Leisure, Sport and Tourism Studies
 MFSTM-120 Stakeholders in the Leisure, Sport and Tourism Sectors
 MFSTM-130 Project and Process Management
 MFSTM-140 Intercultural and Sociocultural Competence
 MFSTM-150 Empirical Methods in Social Science Research
 
 
 [updated 24.01.2014]
 
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| Recommended as prerequisite for: 
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| Module coordinator: Prof. Dr. Achim Schröder
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| Lecturer: Dozierende des Studiengangs
 
 
 [updated 24.01.2014]
 
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| Learning outcomes: After successfully completing this module, students will be able to:
 _ explain the significance and special features of quality management and service quality in the fields of leisure, sports and tourism management,
 _ characterize and compare different types of and approaches to quality management,
 _ develop quality criteria for products and services in the leisure, sports and tourism sectors within a team (and, if necessary, with third parties) in order to develop a quality management concept based on these criteria,
 _ document the key results of their project and communicate them in a presentation to the group (as well as to third parties, if necessary).
 
 
 [updated 20.01.2020]
 
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| Module content: _ The importance of quality in the leisure, sports and tourism sector
 _ Principles of quality management
 _ Quality types and quality levels
 _ Quality management approaches, certificates and seals of quality
 _ Analyzing and measuring service quality
 _ Planning, implementing and controlling quality management
 _ Quality management as a management task
 _ Complaint management
 _ Case studies from different segments in leisure, sports and tourism
 
 
 [updated 20.01.2020]
 
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| Teaching methods/Media: _ Seminaristic lecture course
 _ Case studies (where appropriate, study trip)
 _ Role playing
 _ Group and project work (concept development and presentation)
 _ Discussions with fellow students and third parties
 _ Presentations and preparation of documentation/papers
 
 [updated 20.01.2020]
 
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| Recommended or required reading: _ Bruhn, Manfred: Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden, Berlin, 2011
 _ Eckhoff, Manon: Qualität und Qualifizierung im Tourismus: Anforderungen an ein ganzheitliches Qualitäts- und Qualifizierungssystem in einer Destination (Schriftenreihe des IMT; 2), München, 2007
 _ Kandampully, Jay: Service Quality Management in Hospitality, Tourism, and Leisure, 2001
 _ Müller, Hansruedi: Qualitätsorientiertes Tourismus-Management: Wege zu einer kontinuierlichen Weiterentwicklung, Bern, 2004
 _ Pechlaner, Harald (Hrsg.): Qualitätsmanagement im Tourismus: Kundenorientierung, Kundenbindung und Kundenzufriedenheit (Management und Unternehmenskultur; 15), Wien, 2006
 _ Pompl, Wilhelm; Lieb, Manfred G. (Hrsg.): Qualitätsmanagement im Tourismus, München [u.a.], 1997
 _ Romeiß-Stracke, Felizitas: Service-Qualität im Tourismus: Grundsätze und Gebrauchsanweisungen für die touristische Praxis, München, 1995
 _ Weiermair, Klaus; Pikkemaat, Birgit (Hrsg.): Qualitätszeichen im Tourismus: Vermarktung und Wahrnehmung von Leistungen (Schriften zu Tourismus und Freizeit; 3), Berlin, 2004
 
 
 
 [updated 20.01.2020]
 
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