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| Module code:  MFSTM-150 | 
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| 4V (4 hours per week) | 
| 6 | 
| Semester: 1 | 
| Mandatory course: yes | 
| Language of instruction: German
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| Assessment: Term paper with presentation (Can be repeated annually)
 
 
 [updated 20.01.2020]
 
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| MFSTM-150 (P440-0017) Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017
, semester 1, mandatory course
 
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| 60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits).
 There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
 
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| Recommended prerequisites (modules): None.
 
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| Recommended as prerequisite for: MFSTM-250 Seminar on Sustainable Economics in the Leisure, Sport and Tourism Sectors
 MFSTM-350 Leisure, Sport and Tourism Management - Study Project
 MFSTM-410 Seminar on Leisure, Sport and Tourism Management
 MFSTM-W-11 Edutainment
 MFSTM-W-111 Sports Management
 MFSTM-W-141 Health and Wellness Tourism
 MFSTM-W-21 Entrepreneurship
 MFSTM-W-31 Recreation and Adventure Management
 MFSTM-W-91 Quality Management
 MFSTM-W71 Mobility Management
 
 
 [updated 20.03.2025]
 
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| Module coordinator: Prof. Dr. Achim Schröder
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| Lecturer: Dozierende des Studiengangs
 
 
 [updated 21.12.2023]
 
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| Learning outcomes: After successfully completing this module, students will be able to:
 _ demonstrate the importance of empirical social research in the fields of leisure, sports and tourism management.
 _ explain and apply theoretical scientific principles.
 _ transfer problems from the fields of leisure, sports and tourism management (resp. cultural management), alone or in a team, into a research design and then implement it using the methods, techniques and methods they have learned.
 _ be able to prepare and analyze data independently, document key results and convey them to the group (as well as to external parties, if necessary) in a presentation.
 
 
 [updated 20.01.2020]
 
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| Module content: Lecture
 _ Objectives and procedure of empirical social research (research process)
 _ Scientific theoretical basics (definitions, hypotheses, theories and laws, explanation and naive falsification, empirical significance of theories)
 _ Concept specification, operationalization and measurement (scales, quality criteria, indexing and scaling)
 _ Research design and types of research
 _ Non-random sampling
 _ Data collection techniques (interviewing, observation, content analysis, non-reactive measurement techniques)
 _ Data preparation and analysis
 _ Interpretation and publication
 
 Seminar on focus area:
 _Students will get the chance to apply the content conveyed in the lecture to a task or problem from the field of leisure, sports and tourism management (resp. cultural management).
 
 
 [updated 20.01.2020]
 
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| Teaching methods/Media: _ Lecture and seminar
 _ Case studies
 _ Role playing
 _ Group and project work (concept development and presentation)
 _ Discussions with fellow students and third parties
 _ Presentations and preparation of documentation/papers
 
 Students will learn to develop and implement research concepts, as well as present their results based on independently conducted studies.
 
 
 [updated 20.01.2020]
 
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| Recommended or required reading: _ Atteslander, P., Methoden der empirischen Sozialforschung. Erich Schmidt Verlag, Berlin, latest edition
 _ Fantapié Altobelli, Claudia: Marktforschung : Methoden, Anwendungen,  Praxisbeispiele, UVK/Lucius, latest edition
 _ Fantapié Altobelli, Claudia; Hoffmann, Sascha: Grundlagen der Marktforschung, UVK/Lucius, München, latest edition
 _ Flick, U., Qualitative Sozialforschung: Eine Einführung, rororo, 2007
 _ Koch, Jörg: Marktforschung. Grundlagen und praktische Anwendung, Oldenbourg, München, latest edition
 _ Schnell/Hill/Esser: Methoden der empirischen Sozialforschung, Oldenbourg, München, latest edition
 _ Seitz, Erwin; Meyer, Wolfgang: Tourismusmarktforschung, Vahlen, München, latest edition
 _ Przyborski, A., Wohlrab-Sahr, M.: Qualitative Sozialforschung: Ein Arbeitsbuch, Oldenbourg, latest edition
 
 
 [updated 20.01.2020]
 
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