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| Module code:  MFSTM-120 | 
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| 4V (4 hours per week) | 
| 6 | 
| Semester: 1 | 
| Mandatory course: yes | 
| Language of instruction: German
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| Assessment: Written exam (90 min. / Can be repeated semesterly)
 
 [updated 20.01.2020]
 
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| DFMM-MFSTM-120 Management Sciences, Master, ASPO 01.10.2019
, semester 1, optional course
 MFSTM-120 (P440-0001, P620-0124) Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017
, semester 1, mandatory course
 
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| 60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits).
 There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
 
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| Recommended prerequisites (modules): None.
 
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| Recommended as prerequisite for: MFSTM-230  Framework Conditions in the Leisure, Sport and Tourism Industry
 MFSTM-240 Cultural and Tourism Geography
 MFSTM-250 Seminar on Sustainable Economics in the Leisure, Sport and Tourism Sectors
 MFSTM-330 Financial Management and Project Funding
 MFSTM-350 Leisure, Sport and Tourism Management - Study Project
 MFSTM-W-11 Edutainment
 MFSTM-W-111 Sports Management
 MFSTM-W-141 Health and Wellness Tourism
 MFSTM-W-21 Entrepreneurship
 MFSTM-W-25 Event Management
 MFSTM-W-31 Recreation and Adventure Management
 MFSTM-W-91 Quality Management
 MFSTM-W71 Mobility Management
 
 
 [updated 04.04.2025]
 
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| Module coordinator: Prof. Dr. Achim Schröder
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| Lecturer: Dozierende des Studiengangs
 
 
 [updated 05.12.2023]
 
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| Learning outcomes: After successfully completing this module, students will be able to:
 _ explain the economic importance of the leisure, sports and tourism industries at home and abroad,
 _ identify key players in the leisure, sports and tourism industry, as well as their offers and concepts,
 _ identify the connections between the current market situation of the leisure, sports and tourism industry and its essential framework conditions,
 _ describe current developments and predict future developments, as well as derive their significance for the leisure, sports and tourism industries,
 _ work in a team or alone to prepare a well-founded market analysis for individual segments of the leisure, sports and tourism industry and document the key results of the study, as well as communicate them to the group in a presentation.
 
 
 [updated 20.01.2020]
 
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| Module content: _ Influencing factors and framework conditions in the leisure, sports and tourism industries
 _ Current market situation and trends among players in the leisure, sports and tourism industries
 - Hotels and restaurants
 - Travel agencies and tour operators
 - Means of transport and infrastructure providers
 - Museums (open-air and local history museums, art and technology museums)
 - Castles, palaces, antiquities
 - Botanical and zoological gardens
 - Concert halls and theaters
 - Event organizers
 - Sports arenas and halls, sports infrastructure providers (mountain railways and marinas),
 - Theme and amusement parks
 - Theme worlds and brand lands, factory outlets and shopping malls, urban entertainment centers
 - Wellness, medical wellness and swimming pools
 - Holiday and camping parks
 - Cinema and audio-visual organizers (e.g. multiplex cinemas)
 - Amusement companies
 _ Future perspectives
 
 
 [updated 20.01.2020]
 
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| Teaching methods/Media: _ Seminaristic lecture course
 _ Case studies (where appropriate, study trips)
 _ Group work (concept development and presentation)
 _ Discussions with fellow students and third parties
 _ Presentations and preparation of documentation/papers
 
 On the basis of selected data material and case studies, students will learn to develop concepts independently, implement and reflect on them.
 
 
 [updated 20.01.2020]
 
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| Recommended or required reading: _ Becker, Chr.; Hopfinger, H.; Steinecke, A. (Hrsg.): Geographie der Freizeit und des Tourismus. Bilanz und Ausblick, 3. Auflage, Oldenbourg, München, Wien, latest edition
 _ Breidenbach, R., Freizeitwirtschaft und Tourismus, latest edition
 _ Dettmer, H. (Hrsg.), Tourismus-Marketing-Management, Oldenbourg, München, 1999
 _ Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, latest edition
 _ Opaschowski, H.W., Freizeitwirtschaft - Die Leitökonomie der Zukunft. Zukunft. Bildung. Lebensqualität, 2007
 _ Page, J.P.; Connell, J.: Tourism. A Modern Synthesis, latest edition
 _ Schulz, A., Berg, W., Gardini, M. A., Kirstges, T., Eisenstein, B., Grundlagen des Tourismus. Lehrbuch in 5 Modulen, Oldenbourg, München, latest edition
 _ Siller, L.: Strategisches Management alpiner Destinationen: Kultur als Wettbewerbsvorteil für nachhaltigen Erfolg. (Schriften zu Tourismus und Freizeit;10) Berlin, 2010
 _ Steinecke, A.: Tourismus. (Das Geographische Seminar) Braunschweig, latest edition
 
 
 [updated 20.01.2020]
 
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