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Module code: MFSTM-W-21 |
4V (4 hours per week) |
6 |
Semester: 2 |
Mandatory course: no |
Language of instruction:
German |
Assessment:
Project work (Can be repeated annually)
[updated 20.01.2020]
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MFSTM-W-21 Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017
, semester 2, optional course, general subject
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits). There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
MFSTM-110 Leisure, Sport and Tourism Studies MFSTM-120 Stakeholders in the Leisure, Sport and Tourism Sectors MFSTM-130 Project and Process Management MFSTM-140 Intercultural and Sociocultural Competence MFSTM-150 Empirical Methods in Social Science Research
[updated 23.01.2014]
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Petra Garnjost |
Lecturer: Dozierende des Studiengangs
[updated 23.01.2014]
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Learning outcomes:
After successfully completing this module, students will: _ understand the basic terms and concepts of entrepreneurial thinking and actions. _ be familiar with the success factors of start-ups in tourism. _ have a basic understanding of the structure of a business plan. _ be able to use creativity techniques to develop start-up ideas in tourism. _ be familiar with the steps necessary to progress from an initial business idea to a start-up concept. _ be able to develop a start-up idea from the idea to a concept and use self-organizing methods for this purpose. _ be able to present their business concept in a business plan using oral presentation techniques.
[updated 20.01.2020]
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Module content:
_ Entrepreneurial thinking and action _ Successful tourism start-ups _ Franchise concepts in tourism _ Using creativity techniques to generate start-up ideas _ Structure of a business plan _ Evaluating business plans _ Creating a business plan
[updated 20.01.2020]
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Teaching methods/Media:
_ Seminaristic lecture course _ Case studies (where appropriate, study trips) _ Group work _ Structured discussions with fellow students and third parties _ Project work _ (developing a business idea, as well as a business plan)
[updated 20.01.2020]
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Recommended or required reading:
_ Depends on the respective topic _ Current literature lists will be made available to students at the beginning of the semester (exemplary references): - Ateljevic, J.; Page, S.J.(edt.): Tourism and Entrepreneurship: International Perspectives, Advances in Tourism Research, 2009. - Lee-Ross, D.; Lashley, C.: Entrepreneurship and Small Business Management in the Hospitality Industry, Butterworth-Heinemann, 2009. - Siller von Linde, H.: Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis, 2010 - Kussmaul, Business-Plan - McKinsey & Company: Planen, gründen, wachsen: Mit dem professionellen Businessplan zum Erfolg, 2010. - Oehlrich, M: Betriebswirtschaftslehre: Eine Einführung am Business-Plan, 2010. _ Current articles in English-language business magazines such as the Harvard Business Review
[updated 20.01.2020]
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