Learning outcomes:
Students will develop, expand and deepen their specialized and methodological knowledge about:
_ the framework conditions in leisure, sports and tourism management
_ the strategic planning of the topical areas of leisure, sports and tourism organizations.
_ the restrictions relevant to the provision of services in these sectors (service chain in the overall system of the leisure, sports and tourism industry).
_ the consideration of parameters outside the company (economic, ecological, technical, social, political, legal framework conditions).
_ the consideration of internal company parameters (company goals, company philosophy and culture, leadership understanding, distribution of power between owners, management, works council, operational and structural organization, working conditions, market position and company earnings).
_ the analysis of current developments, market and competition parameters in a regional, national and international context.
_ structural models and system management in the leisure, sports and tourism industries.
After successfully completing this module, students will:
_ have gained deeper insights into the framework conditions of the leisure, sports and tourism industry and be able to apply appropriate management methods.
_ be able to deal with the advancing internationalization/Europeanization of framework conditions. They will be able to identify the most important (inter-) national framework conditions. They will be familiar with important (inter-) national framework conditions, as well as the negotiation and drafting of (inter-) national treaties. They will be able to use the relevant (inter-) national scientific terminology.
International and intercultural relevance:
_ Study of international framework conditions in the leisure, sports and tourism industries
_ Examples from international case studies with a high practical relevance (application-oriented teaching)
Practical relevance:
_ Economic and political consulting in the leisure, sports and tourism sector, taking into account current/future framework conditions
_ Conception of framework conditions and the application of management methods for organizations in the leisure, sports and tourism sector
_ Social competence:
_ Guest lectures, excursions (together with students from different semesters and study programs)
_ In particular management concepts and the design of framework conditions with high relevance for sustainable management in the leisure, sports and tourism sector
_ Students will expand and deepen their ability to use modern presentation techniques, their project and teamwork skills, as well as scientific working skills.
After successfully completing this module, students will:
_ be able to analyze, explain and shape framework conditions in the leisure, sports and tourism industry.
_ be able to differentiate between planning and control methods in leisure, sports and tourism management.
_ be able to select, explain and apply appropriate management methods to the respective framework conditions.
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Module content:
_ _ Terms and characteristics for the definition of framework conditions in leisure, sports and tourism management
_ Strategic planning for leisure, sports and tourism organizations
_ Service chain in the overall system of the leisure, sports and tourism industry
_ Consideration of parameters outside the company (economic, ecological, technical, social, political, legal framework conditions)
_ Consideration of internal company parameters (company goals, company philosophy and culture, leadership understanding, distribution of power between owners, management, works council, operational and structural organization, working conditions, market position and company earnings)
_ Analysis of current developments, market and competition parameters in a regional, national and international context
_ Structural models and system management in the leisure, sports and tourism industries
_ Conception of framework conditions for (regional) organizations in the leisure, sports and tourism sector
_ Project, political and economic consulting
_ Reflection and analysis of changes in the (global) environment and of leisure, sports and tourism organizations
_ Management tasks and management areas in the leisure, sports and tourism industries
_ (inter-) national legal framework conditions and regulations, in particular:
o Travel law
o Sports and event law with regard to international relations (in particular legal players, sports clubs and associations, possible corporate forms, liability in sports law, marketing sports rights, doping)
_
Safety, crisis and procurement management
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Recommended or required reading:
Literature:
_ Current literature lists will be made available to students at the beginning of the semester (exemplary references):
_ Bieger, T., Keller, P., (Hrsg.), Managing Change in Tourism: Creating Opportunities - Overcoming Obstacles, Berlin, latest edition
_ Bowdin, G., Allen, J., O´Toole, W., Harris, R., & Mc Donnell, I., Events Management, Great Britain: Elsevier, latest edition
_ Breidenbach, R., Freizeitwirtschaft und Tourismus, latest edition
_ Cooper, C. (u. a.) (Hrsg.), Tourism development _ environmental and community issues, latest edition
_ FdSnow, Fachzeitschrift für den Skisport, Freunde des Skisports im Deutschen Skiverband
_ Green Champions in Sport and Environment, Guide to environmentally-sound large sporting events, German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, German Olympic Sports Confederation, Berlin, 2007
_ Holloway, C., The business of tourism, 7. Auflage, Pearson Education, London, 2006
_ Hoye, R., Sport management: principles and applications, 2. Auflage, Elsevier, Amsterdam u. a., 2009
_ Hoyle, L., Event marketing how to successfully promote events, festivals, conventions and expositions, Wiley, New York, latest edition
_ Hungenberg, H., Problemlösung und Kommunikation, München, latest edition
_ Letzner, V., Tourismusökonomie _ Volkswirtschaftliche Aspekte rund ums Reisen, Oldenbourg, München, 2010
_ Nufer, G., Bühler, A., (Hrsg.), Management und Marketing im Sport _ Betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie, Berlin, latest edition
_ Opaschowski, H.W.: Xtrem _ Der kalkulierte Wahnsinn. Hamburg 2000
_ Opaschowski, H.W.: Deutschland 2020. Wie wir morgen leben _ Prognosen der Wissenschaft. Wiesbaden 2006
_ Opaschowski, H.W., Freizeitwirtschaft - Die Leitökonomie der Zukunft. Zukunft. Bildung. Lebensqualität, 2007
_ Opaschowski, H.W.: Freizeitökonomie _ Marketing von Erlebniswelten. Opladen 1995
_ Schulze, G.: Die Erlebnisgesellschaft, Kultursoziologie der Gegenwart Frankfurt 1995
_ Wopp, Ch.: Entwicklungen und Perspektiven des Freizeitsports. Meyer & Meyer, Aachen 1995
_ Opaschowski, H., Das gekaufte Paradies, Germa Press, Hamburg, latest edition
_ Opaschowski, H., Tourismus, 3. Auflage, Leske und Budrich, Opladen, latest edition
_ Steinecke, A. (Hrsg.), Erlebnis- und Konsumwelten, Oldenbourg, München, 2000
_ Bischof, R., Event-Marketing _ Emotionale Erlebniswelten schaffen, Zielgruppen nachhaltig binden, Berlin, latest edition
_ Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004
_ Poon, A. (1993), Tourism, technology and competitive strategies, CABI
_ Bernet, B., Bieger, T., Finanzierung im Tourismus, Haupt, Bern, 1999
_ Dettmer, H. (Hrsg.), Tourismus-Marketing-Management, Oldenbourg, München, 1999
_ Holloway, C., The business of tourism, 7. Auflage, Pearson Education, London, 2006
_ http://www.sparkassen-finanzgruppe-saar.de/download/Tourismusbarometer/2011/Sparkassen-Tourismusbarometer_Saarland_2011-komplett.pdf
_ www.unwto.org
_ Führich, E., Reiserecht, latest edition, München (Beck)
_ Führich, E., Basiswissen Reiserecht, latest edition, München (Vahlen)
_ Güllemann, D., Veranstaltungsmanagement und Recht, latest edition, Köln (Wolters Kluwer)
_ Fechner, Frank, Johannes Arnhold & Michael Brodführer, Sportrecht, latest edition, Tübingen: Mohr Siebeck
_ Risch, Mandy & Andreas Kerst. Eventrecht kompakt. Springer, Berlin/Heidelberg, latest edition
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