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Market Research

(course inactive since 02.12.2019)

Module name (EN):
Name of module in study programme. It should be precise and clear.
Market Research
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Industrial Engineering, Bachelor, ASPO 01.10.2013
Module code: WIBASc-525-625-FÜ15
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
1V+1U (2 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
3
Semester: 5
Mandatory course: no
Language of instruction:
German
Assessment:
Written exam

[updated 13.09.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

WIBASc-525-625-FÜ15 Industrial Engineering, Bachelor, ASPO 01.10.2013 , semester 5, optional course, course inactive since 02.12.2019
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 67.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
WIBASc255 Statistics


[updated 02.12.2019]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Susan Pulham
Lecturer:
Prof. Dr. Susan Pulham


[updated 02.12.2019]
Learning outcomes:
_        After successfully participating in this module, students will understand the basic process for carrying out market research.
_        They will be familiar with the most important quantitative and qualitative survey methods.
_        They will be able to carry out and evaluate their own empirical studies.

[updated 13.09.2018]
Module content:
1.        Theoretical foundations of market research
2.        The market research process
3.        Selected topics and problems in market research

[updated 13.09.2018]
Teaching methods/Media:
Projector, blackboard, SPSS

[updated 13.09.2018]
Recommended or required reading:
_        Berekoven, L. / Eckert, W. / Ellenrieder, P.: Marktforschung; 12. Auflage, Gabler, 2009
_        Broda, S.: Marktforschungs-Praxis; Gabler, 2006
_        Fantapié Altobelli, C.: Marktforschung; 2. Auflage, UTB, 2011
_        Hermann, H. / Homburg, C. / Klarmann, M. (Hrsg.): Handbuch Marktforschung; 3. Auflage, Gabler, 2008
_        Koch, J.: Marktforschung; 5. Auflage, Oldenbourg Wissenschaftsverlag, 2009
_        Kuߟ, A.: Marktforschung; 4. Auflage, Gabler, 2012

[updated 13.09.2018]
 
[Mon Dec 23 15:53:59 CET 2024, CKEY=wm, BKEY=wi2, CID=WIBASc-525-625-FÜ15, LANGUAGE=en, DATE=23.12.2024]