| study programme | degree | semester | ASPO | faculty | institutes | abbreviation | abbreviation (SAP) |
| Marketing Science | M.Sc. | 3 | 2016 |  |
BMS | MA_MAS | |
| prog acc | system acc | acc cluster | |||||
|---|---|---|---|---|---|---|---|
| 25.11.2016-31.03.2023 | 31.03.2025 | WiWi-I | |||||
| Head of Studies | Prof. Dr. Tatjana König |
| Deputy Head of Studies | Prof. Dr. Frank Hälsig |
| Chairman of Examination | Prof. Dr. Christian Liebig |
| Deputy Chairman of Examination | Prof. Dr. Dirk Hübner |
| Handbook [PDF] (Aug 30 12:51:08 2021) |
| Module name (EN) | Code | SAP-P | Semester | Hours per semester week / Teaching method | ECTS | Module coordinator |
|---|---|---|---|---|---|---|
| Market Research and Multivariate Analysis | MAMS-110 | P420-0020, P420-0021 | 1 | 4VU | 6 | Prof. Dr. Tatjana König |
| Market Analysis (Strategic Analytics + Big Data Analysis) | MAMS-120 | P420-0019 | 1 | 4VU | 6 | Prof. Dr. Stefan Selle |
| Customer Relationship Management | MAMS-130 | P420-0005 | 1 | 4V | 6 | Prof. Dr. Frank Hälsig |
| Marketing/Consulting Project | MAMS-140 | P420-0015 | 1 | 4PA | 6 | Prof. Dr. Nicole Schwarz |
| International Buyer Behavior | MAMS-210 | P420-0011, P420-0012, P620-0128 | 2 | 4F | 6 | Prof. Dr. Tatjana König |
| Decision Theory | MAMS-220 | P420-0007 | 2 | 4V | 6 | Prof. Dr. Susan Pulham |
| Sector Marketing | MAMS-230 | P420-0027, P620-0130 | 2 | 4V | 6 | Prof. Dr. Frank Hälsig |
| Empirical Marketing Seminar | MAMS-240 | P420-0006 | 2 | 2PA+2S | 6 | Prof. Dr. Tatjana König |
| Master's Thesis | MAMS-310 | T420-0022 | 3 | - | 22 | Prof. Dr. Tatjana König |
| Master's Colloquium | MAMS-320 | P420-0023 | 3 | 2S | 2 | Prof. Dr. Tatjana König |
| Module name (EN) | Code | SAP-P | Semester | Hours per semester week / Teaching method | ECTS | Module coordinator |
|---|---|---|---|---|---|---|
| Academic Communication | MAMS-510 | P420-0001 | - | 4V | 6 | Prof. Dr. Thomas Tinnefeld |
| Business English II | MAMS-512 | P420-0424, P420-0425 | - | 4V | 6 | Prof. Dr. Thomas Tinnefeld |
| Business French - Language and Intercultural Communication | MAMS-514 | P420-0014 | - | 4V | 6 | Prof. Dr. Thomas Tinnefeld |
| Web-Based Knowledge Management | MAMS-520 | P420-0031 | - | 1V+3P | 6 | Prof. Dr. Stefan Georg |
| Self-Management and Leadership | MAMS-530 | P420-0430 | - | 4V | 6 | Prof. Dr. Wolfgang Appel |
| Professional Personnel Selection and Self-Positioning for Specialists and Managers | MAMS-532 | P420-0025 | - | 4S | 6 | Prof. Dr. Markku Klingelhöfer |
| Applied Business Ethics | MAMS-540 | P420-0002 | - | 4S | 6 | Prof. Dr. Christian Conrad |
| Managing a Company Correctly: Legal Management | MAMS-542 | P420-0029 | - | 4V | 6 | Prof. Dr. Sybille Neumann |
| Simulation in Production and Logistics | MAMS-550 | - | 4V | 6 | Prof. Dr. Thomas Bousonville | |
| Green Economy | MAMS-555 | P420-0440 | - | 4VF | 6 | Prof. Dr. Thomas Korne |
| Industry 4.0: Basics, Implementation and Project | MAMS-558 | - | 2V+2PA | 6 | Prof. Dr.-Ing. Christian Köhler | |
| Marketing Controlling | MAMS-562 | P420-0016 | - | 4V | 6 | Prof. Dr. Tatjana König |
| Financial Communication and Balance Sheet Analysis | MAMS-570 | P420-0009 | - | 4V | 6 | Prof. Dr. Jochen Pilhofer |
| Digitization in Finance and Accounting | MAMS-574 | P420-0448 | - | 4V | 6 | Prof. Dr. Christoph Freichel |
| Competition, Strategy & Innovation | MAMS-580 | P420-0032 | - | 4V | 6 | Prof. Dr. Markus Münter |
| Business Simulation Game | MAMS-582 | P420-0030 | - | 4S | 6 | Prof. Dr. Jochen Pilhofer |
| European Spring Academy | MAMS-584 | P420-0008 | - | 4SU | 6 | Prof. Dr. Stefanie Jensen |
| Fraud, Compliance & Sustainability | MAMS-592 | P420-0547 | - | 4VU | 6 | Prof. Dr. Jochen Pilhofer |
| Practical Phase - Internship | MAMS-Z1 | - | - | 30 | Studienleitung | |
| Research Phase - Internship | MAMS-Z2 | - | - | 30 | Studienleitung |
| Semester | ECTS |
|---|---|
| 1 | 24.00 |
| 2 | 24.00 |
| 3 | 24.00 |
[Thu Oct 30 07:23:59 CET 2025, bkey=msm2, lang=en, sort=s]