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Research Methods


Module name (EN):
Name of module in study programme. It should be precise and clear.
Research Methods
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Business Psychology, Bachelor, regulation 01.10.2026
Module code: BWP-204
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P470-0010
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
2V+2U (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 2
Mandatory course: yes
Language of instruction:
German
Assessment:
Project work

[updated 09.11.2026]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BWP-204 (P470-0010) Business Psychology, Bachelor, regulation 01.10.2026 , semester 2, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer:
M.Eval. Ina Dupret


[updated 18.09.2026]
Learning outcomes:
After successfully completing this module, students will be able to:
- formulate exploratory research questions and develop research hypotheses
- select research designs appropriate for the subject matter and identify their strengths and limitations
- justify sampling strategies scientifically and carry out the sampling process
- distinguish between common qualitative and quantitative survey and observation tools, as well as instrument-based and media-supported methods, and identify their strengths and weaknesses
- develop a standardized questionnaire, optimize it through a pretest, and conduct the survey in accordance with scientific standards
- prepare a computer-based statistical database and clean the data
- develop interview guides and conduct qualitative interviews in accordance with scientific standards
- transcribe qualitative interviews with AI support; coding, categorizing, and typologizing them with computer assistance
- Present research findings in a way that is tailored to the audience and present them
- Methodologically justify and critically reflect on the research process

[updated 09.11.2026]
Module content:
- Methodological principles and quality criteria for qualitative and quantitative methods
- Research ethics and data protection regulations
- Research designs and operationalization
- Sampling strategies and sampling
- Development of survey instruments, pretest, and data collection
- Data preparation, data cleaning, and data analysis
- Tailoring the presentation of research findings to the audience

[updated 09.11.2026]
Recommended or required reading:
Baur, N.; Blasius, J.(Hrsg.) (2022): Handbuch Methoden der empirischen Sozialforschung. 3., vollständig überarbeitete und erweiterte Auflage. Springer VS.
Döring, N. (2023): Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften. 6. vollständig überarbeitete, aktualisierte und erweiterte Auflage, Springer.
Kromrey, H. ; Roose, J.; Strübing, J. (2016): Empirische Sozialforschung. Modelle und Methoden der standardisierten Datenerhebung und Datenauswertung mit Annotationen aus qualitativ-interpretativer Perspektive. 13., völlig überarbeitete Auflage. UVK Verlagsgesellschaft.
Mey, G.; Mruck, K. (Hrsg.): (2020): Handbuch qualitative Forschung in der Psychologie. Band 1: Ansätze und Anwendungsfelder. 2. erweiterte und überarbeitete Auflage. Springer.
Mey, G.; Mruck, K. (Hrsg.): (2020): Handbuch qualitative Forschung in der Psychologie. Band 2: Designs und Verfahren. 2. erweiterte und überarbeitete Auflage. Springer

[updated 09.11.2026]
 
[Sun Nov 15 00:34:46 CET 2026, CKEY=wfe, BKEY=wpsy, CID=BWP-204, LANGUAGE=en, DATE=15.11.2026]