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Event Management Project

Module name (EN):
Name of module in study programme. It should be precise and clear.
Event Management Project
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Cultural Management, Master, ASPO 01.04.2020
Module code: MAKM-310
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P430-0047
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4PA (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
6
Semester: 3
Mandatory course: no
Language of instruction:
German
Assessment:
Project work

[updated 08.08.2024]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAKM-310 (P430-0047) Cultural Management, Master, ASPO 01.10.2015 , semester 3, optional course
MAKM-310 (P430-0047) Cultural Management, Master, ASPO 01.10.2016 , semester 3, optional course
MAKM-310 (P430-0047) Cultural Management, Master, ASPO 01.04.2020 , semester 3, optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Nicole Schwarz
Lecturer:
Prof. Dr. Nicole Schwarz


[updated 23.04.2024]
Learning outcomes:
After successfully completing this course, students will:
 
•        be able to identify and analyze the technical requirements of the topic in question, assess them critically and document them
•        be able to apply current scientific-theoretical findings to practical questions from event management and combine them effectively
•        be able to analyze and apply organizational and structural issues in event management for cultural organizations
•        be able to apply event management concepts and methods that are highly relevant to event management
•        be able to strategically plan and implement marketing tools for event management
•        be able to develop solutions independently and in a goal-oriented manner within a team and deepen their professional competence on a functional level
•        have improved their communication skills through interaction with third parties and group discussions
•        be able to independently organize the division of tasks and coordinate within the team, as well as between project subgroups
•        be able to hold deadlines
•        be able to present their project results in a target-group oriented manner and argue objectively in the defence of their results within the framework of a group discussion.


[updated 08.08.2024]
Module content:
Events organized by cultural organizations, focusing on aspects of cultural management and actual research on success factors in cooperation with cultural institutions or organizations, including current literature on cultural and event management.

[updated 08.08.2024]
Recommended or required reading:
Literature will be compiled according to the respective topic. In-depth literature research is required and is an integral part of the course.
Literature examples:
 
•        Bemmé, S.-O. (2020). Kultur-Projektmanagement. Kultur- und Organisationsprojekte erfolgreich managen. 2., erweiterte und aktualisierte Auflage. Springer VS
•        Bischof, R., Event-Marketing – Emotionale Erlebniswelten schaffen, Zielgruppen nachhaltig binden, Berlin, aktuellste Auflage
•        Eisermann, U., Winnen, L. & Wrobel, A. (Hrsg.) (2014). Praxisorientiertes Eventmanagement. Events erfolgreich planen, umsetzen und bewerten. Springer Gabler
•        Holzbaur, U. et al. (2010). Eventmanagement. Veranstaltungen professionell zum Erfolg führen. Vierte, überarbeitete Auflage. Springer
•        Kiehl, H.-J. & Bäuchl, R. (2014). Eventmanagement. Konzeption, Organisation, Erfolgskontrolle. Vahlen
•        Opaschowski, H.W.: Deutschland 2020. Wie wir morgen leben – Prognosen der Wissenschaft. Wiesbaden 2006
•        Opaschowski, H.W.: Freizeitökonomie – Marketing von Erlebniswelten. Opladen 1995
•        Opaschowski, H., Das gekaufte Paradies, Germa Press, Hamburg, aktuellste Auflage
•        Schulze, G.: Die Erlebnisgesellschaft, Kultursoziologie der Gegenwart Frankfurt 1995
•        Steinecke, A. (Hrsg.), Erlebnis- und Konsumwelten, Oldenbourg, München, 2000
•        Teissl, V. (2013). Kulturveranstaltung Festival. Formate, Entstehung und Potenziale. transcript


[updated 08.08.2024]
 
[Tue Dec 24 18:30:46 CET 2024, CKEY=kpze, BKEY=kmm4, CID=MAKM-310, LANGUAGE=en, DATE=24.12.2024]