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Event Management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Event Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Cultural Management, Master, ASPO 01.04.2020
Module code: MAKM-311
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P440-0112
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4S (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
6
Semester: 3
Mandatory course: no
Language of instruction:
German
Assessment:
Written composition, presentation

[updated 24.09.2020]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAKM-311 (P440-0112) Cultural Management, Master, ASPO 01.04.2020 , semester 3, optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Nicole Schwarz
Lecturer:
Dozierende des Studiengangs


[updated 28.04.2020]
Learning outcomes:
After successfully completing this module, students will:
 
_        be able to apply highly relevant event management concepts and methods, such as process policy, as components in the marketing mix for event management
_        be able to cooperate and evaluate within the framework of project management (project focus/definition, planning, project structuring, prioritization/derivision of analyses, activity planning, implementation, success control)
_        have a theoretical understanding of the unique characteristics of event marketing
_        be able to recognize and evaluate correlations in event management
_        be able to apply basics from process management to the establishment of control processes
_        be able to apply the basics of motivation and teamwork
_        have improved their communication skills through interaction with third parties and group discussions
_        be able to use presentation techniques


[updated 24.09.2020]
Module content:
_        Developments and perspectives in event management
_        Event marketing
_        Approaches of modern consumption theory for events
_        Basics of event management
_        Strategic marketing of institutions in the event segment
_        Marketing mix instruments (product, price, communication and distribution policy) in a regional, national and international context
_        Approaches of modern consumption theory in event management
_        Special characteristics of event marketing
_        Strategic marketing of institutions in event marketing
_        Insights into the basics of event management in cultural organizations
_        Analysis and presentation of process and organizational structure issues in organizations active in event management


[updated 24.09.2020]
Teaching methods/Media:
_        Seminar
_        Case studies
_        Group work
_        Discussions with fellow students and third parties
_        Presentations and preparation of documentation/papers


[updated 24.09.2020]
Recommended or required reading:
Literature will be compiled according to the respective topic. In-depth literature research is required and is an integral part of the course.
Literature examples:
 
_        Bischof, R., Event-Marketing _ Emotionale Erlebniswelten schaffen, Zielgruppen nachhaltig binden, Berlin: Cornelsen, latest edition.
_        Opaschowski, H.W., Deutschland 2020. Wie wir morgen leben _ Prognosen der Wissenschaft, Wiesbaden: Springer VS, latest edition.
_        Opaschowski, H.W., Freizeitökonomie _ Marketing von Erlebniswelten, Opladen: Leske und Budrich, latest edition.
_        Opaschowski, H.W., Das gekaufte Paradies, Hamburg: Germa Press, latest edition.
_        Schulze, G., Die Erlebnisgesellschaft, Kultursoziologie der Gegenwart, Frankfurt: Campus Verlag, latest edition.
_        Steinecke, A. (Hrsg.),        Erlebnis- und Konsumwelten, München: Oldenbourg, latest edition.


[updated 24.09.2020]
 
[Tue Dec 24 17:23:50 CET 2024, CKEY=keg, BKEY=kmm4, CID=MAKM-311, LANGUAGE=en, DATE=24.12.2024]