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| Module code: BITM-430 |
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4SU (4 hours per week) |
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5 |
| Semester: 4 |
| Mandatory course: yes |
Language of instruction:
English |
Assessment:
Project work (Can be repeated annually)
[updated 23.10.2026]
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BITM-430 (P440-0068) International Tourism-Management, Bachelor, regulation 01.10.2013
, semester 4, mandatory course
BITM-430 (P440-0068) International Tourism-Management, Bachelor, regulation 01.10.2015
, semester 4, mandatory course
BITM-430 (P440-0068) International Tourism-Management, Bachelor, regulation 01.10.2017
, semester 4, mandatory course
BITM-430 (P440-0068) International Tourism-Management, Bachelor, regulation 01.10.2020
, semester 4, mandatory course
Suitable for exchange students (learning agreement)
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BITM-110 Principles of Business Administration BITM-111 Principles of the Tourism Sector BITM-320 Management in the Tourism Industry
[updated 29.10.2012]
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Kerstin Heuwinkel |
Lecturer: Prof. Dr. Petra Garnjost Prof. Dr. Stefanie Jensen Lehrbeauftragte
[updated 29.10.2012]
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Learning outcomes:
After successfully completing this module, students will be able to: - explain the specific characteristics of selected (national) cultures in terms of history, national culture, tourist attractions, and economic situation, - apply key concepts from cultural theories, - describe typical leadership and management styles and compare and explain them in their cultural context, - understand different types of organizational cultures, - contribute to a work group, organize collaborative work, and resolve conflicts, - write a paper in English that adheres to academic standards and give a presentation in English.
[updated 23.10.2026]
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Module content:
1. Introduction a) Culture terminology b) Concepts of culture c) Characteristics of culture d) Culture and communication 2. 5. Categorization of cultures a) Hall´s cultural factors b) Hofstede’s cultural dimensions c) Lewis´s Model of Intercultural Communication d) Trompenaars´ Model of National Cultural Differences e) The Globe study on culture and leadership 3. Implications of cultural differences a) Culture shock b) Culture and the economy c) Culture, travel and tourism 4. Dealing with cultural differences a) Corporate culture b) Diversity management c) Working in multicultural teams
[updated 23.10.2026]
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Teaching methods/Media:
Seminar Discussion sessions, group work, group presentations, written assignments
[updated 23.10.2026]
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Recommended or required reading:
Always the latest edition: Deresky, H.: Global Management. New Jersey Hofstede, G.; Hofstede, G. J.; Minkov, M.: Cultures and Organizations: Software of the Mind. New York: McGraw-Hill. Lewis, R. D.: When Cultures Collide: Leading Across Cultures. London: Nicholas Brealey International. Rodrigues, C.: International Management: A Cultural Approach. Cincinnati, OH Rothlauf, J.: Interkulturelles Management. München/Wien. Schneider, S. C.; Barsoux, J.-L.: Managing Across Cultures. Harlow
[updated 23.10.2026]
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