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| Module code: MAIM-113 |
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4V (4 hours per week) |
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6 |
| Semester: 1 |
| Mandatory course: yes |
Language of instruction:
English |
Assessment:
Written exam (60 minutes / can be repeated semesterly) + term paper with presentation (can be repeated annually);
Weighting: 1:1
[updated 30.01.2020]
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MAIM-113 (P420-0298, P420-0299) International Management, Master, ASPO 01.10.2020
, semester 1, mandatory course
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60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
MAIM-212 International Marketing
MAIM-311 Seminar International Management
MAIM-322 International Management Workshop
[updated 11.10.2024]
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Module coordinator:
Prof. Dr. Stefanie Jensen |
Lecturer:
Prof. Dr. Malte Beinhauer
Prof. Dr. Stefanie Jensen
[updated 30.01.2020]
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Learning outcomes:
After successfully completing this module the student should be able to…
• Critically discuss the reasons and catalysts for international business activities and their consequences, as well
as reflect upon this from an ethical-moral standpoint,
• Discuss selected internationalization theories and evaluate their usefulness,
• Discuss and explain the steps of the strategic international management process,
• Discuss the dimensions of internationalization strategies, use and evaluate them,
• Understand and reflect on the implementation of strategies as a methodological challenge and apply the most
important methods of strategy implementation,
• Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as
an instrument of their own independently developed business idea,
• Present the developed business plan in a structured manner,
• In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work
and strengthen their empathy, communication, negotiation and argumentation skills.
[updated 02.12.2019]
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Module content:
• Understanding of corporate activities within an international framework
• Internationalization theories
• Dimensions and the process of strategic management in international resp. globalized companies
• Strategy building (considerations), implementation and control techniques
• Business planning/ business models
• Project marketing and sales
• Main features and content of a business plan
• Risk management
• Change management
• Decision making
• Project management as an enabler for strategy implementation
[updated 02.12.2019]
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Teaching methods/Media:
Lecture with integrated tutorial, term paper, group work and case studies
[updated 02.12.2019]
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Recommended or required reading:
Glowik (current edition), Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms.
Wheelen/Hunger (current edition), Strategic Management and Business Policy.
Kutschker/Schmid (current edition), Internationales Management.
Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management.
Grünig/Morschett (current edition), Developing International Strategies.
Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process.
DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan.
Current expert articles in English-language business magazines, such as the Harvard Business Review
[updated 17.12.2019]
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