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| Module code: BBWL-551/651 |
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4V (4 hours per week) |
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5 |
| Semester: according to optional course list |
| Mandatory course: no |
Language of instruction:
German |
Assessment:
Written composition, presentation, exercises (Can be repeated semesterly)
[updated 02.01.2019]
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BBWL-551 Business Administration, Bachelor, ASPO 01.10.2012
, optional course
BBWL-551/651 (P420-0120) Business Administration, Bachelor, ASPO 01.10.2016
, optional course
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60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BBWL-210 Personnel and Organization
[updated 01.10.2016]
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Recommended as prerequisite for:
BBWL-554/654 Specialization (SP) Module 4: Digital HR and Other Current Topics in Human Resources Management
[updated 01.10.2016]
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Module coordinator:
Prof. Dr. Wolfgang Appel |
Lecturer: Prof. Dr. Wolfgang Appel
[updated 01.10.2016]
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Learning outcomes:
After successfully completing this module, students will:
- be able to plan personnel requirements in simple and moderately complex
corporate structures and are able to select, justify and apply the necessary instruments in a targeted manner.
- be able to apply competence management systems to personnel management
decision-making situations in the recruitment, development and evaluation
of employees.
- be able to contribute to the development of an employer branding
concept.
- be able to independently use personnel marketing tools.
- be able to select suitable employees by means of scientifically founded and practice-proven methods.
- be able to develop and implement concepts for the integration of new employees.
[updated 02.01.2019]
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Module content:
- Introduction to personnel management and the self-conception of the personnel manager;
- Personnel planning: Concepts and methods of personnel planning; links to
the topics of knowledge management and retention.
- Competence management concepts.
- Personnel recruiting: talent management, employer branding; personnel marketing tools
(from university fairs to Web 2.0);
- Tools for personnel selection and aptitude diagnostics/potential analysis
- Procedures for integrating and retaining employees.
[updated 02.01.2019]
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Teaching methods/Media:
Lecture supplemented by student lectures / exercises / discussions / case studies and role playing.
[updated 02.01.2019]
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Recommended or required reading:
- Achouri, Cyrus: Recruiting und Placement, 2. Auflage, Wiesbaden 2010
- Kanning, Uwe Peter: Standards der Personaldiagnostik, Göttingen 2004
- Trost, Armin: Employer Branding, Köln 2009
- Stefan Etzel, Anja Küppers: Innovative Managementdiagnostik, Göttingen u.a.
2002
- Simone Kauffeld: Kompetenzen messen, bewerten, entwickeln; Stuttgart 2006
- Michael Gessler: _Das Kompetenzmodell_ in: Bröckermann, Reiner; Müller-
Vorbrüggen, Michael (Hrsg.): Handbuch Personalentwicklung, 2. Auflage,
Stuttgart 2008, S. 43-62.
[updated 02.01.2019]
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