| study programme | degree | semester | ASPO | faculty | institutes | abbreviation | abbreviation (SAP) |
| Marketing Science | M.Sc. | 3 | 2025 |  |
BMS | MA_MAS | |
| prog acc | system acc | acc cluster | |||||
|---|---|---|---|---|---|---|---|
| 25.11.2016-31.03.2023 | 31.03.2025 | WiWi-I | |||||
| Head of Studies | Prof. Dr. Tatjana König |
| Deputy Head of Studies | Prof. Dr. Frank Hälsig |
| Chairman of Examination | Prof. Dr. Christian Liebig |
| Deputy Chairman of Examination | Prof. Dr. Dirk Hübner |
| [course type distribution] |
| Module name (EN) | Code | SAP-P | Semester | Hours per semester week / Teaching method | ECTS | Module coordinator |
|---|---|---|---|---|---|---|
| Customer Relationship Management | MAMSc-130 | P420-0559 | 1 | 4V | 6 | Prof. Dr. Frank Hälsig |
| Marketing/Consulting Project | MAMSc-140 | P420-0560 | 1 | 4PA | 6 | Prof. Dr. Nicole Schwarz |
| Empirical Marketing Seminar | MAMSc-240 | P420-0565 | 2 | 2PA+2S | 6 | Prof. Dr. Tatjana König |
| Master's Thesis | MAMSc-310 | T420-0349 | 3 | - | 22 | Prof. Dr. Tatjana König |
| Master's Colloquium | MAMSc-320 | P420-0595 | 3 | 2S | 2 | Prof. Dr. Tatjana König |
| Module name (EN) | Code | SAP-P | Semester | Hours per semester week / Teaching method | ECTS | Module coordinator |
|---|---|---|---|---|---|---|
| Academic Communication | MAMSc-510 | - | 4V | 6 | Prof. Dr. Thomas Tinnefeld | |
| Business English II | MAMSc-512 | - | 4V | 6 | Prof. Dr. Thomas Tinnefeld | |
| Business French - Language and Intercultural Communication | MAMSc-514 | - | 4V | 6 | Prof. Dr. Thomas Tinnefeld | |
| Web-Based Knowledge Management | MAMSc-520 | - | 1V+3P | 6 | Prof. Dr. Stefan Georg | |
| Self-Management and Leadership | MAMSc-530 | - | 4V | 6 | Prof. Dr. Wolfgang Appel | |
| Professional Personnel Selection and Self-Positioning for Specialists and Managers | MAMSc-532 | - | 4S | 6 | Prof. Dr. Markku Klingelhöfer | |
| Applied Business Ethics | MAMSc-540 | P420-0002 | - | 4S | 6 | Prof. Dr. Christian Conrad |
| Managing a Company Correctly: Legal Management | MAMSc-542 | - | 4V | 6 | Prof. Dr. Sybille Neumann | |
| Simulation in Production and Logistics | MAMSc-550 | - | 4V | 6 | Prof. Dr. Thomas Bousonville | |
| Green Economy | MAMSc-555 | - | 4VF | 6 | Prof. Dr. Thomas Korne | |
| Industry 4.0: Basics, Implementation and Project | MAMSc-558 | - | 2V+2PA | 6 | Prof. Dr.-Ing. Christian Köhler | |
| Marketing Controlling | MAMSc-562 | - | 4V | 6 | Prof. Dr. Tatjana König | |
| Financial Communication and Balance Sheet Analysis | MAMSc-570 | - | 4V | 6 | Prof. Dr. Jochen Pilhofer | |
| Digitization in Finance and Accounting | MAMSc-574 | - | 4V | 6 | Prof. Dr. Christoph Freichel | |
| Competition, Strategy & Innovation | MAMSc-580 | - | 4V | 6 | Prof. Dr. Markus Münter | |
| Business Simulation Game | MAMSc-582 | - | 4S | 6 | Prof. Dr. Jochen Pilhofer | |
| European Spring Academy | MAMSc-584 | - | 4SU | 6 | Prof. Dr. Stefanie Jensen | |
| Fraud, Compliance & Sustainability | MAMSc-592 | - | 4VU | 6 | Prof. Dr. Jochen Pilhofer | |
| Practical Phase - Internship | MAMSc-Z1 | - | - | 30 | Studienleitung | |
| Research Phase - Internship | MAMSc-Z2 | - | - | 30 | Studienleitung |
| Semester | ECTS |
|---|---|
| 1 | 24.00 |
| 2 | 24.00 |
| 3 | 24.00 |
[Sun Mar 15 04:28:32 CET 2026, bkey=msm3, lang=en, sort=s]
