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Business Law


Module name (EN):
Name of module in study programme. It should be precise and clear.
Business Law
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Business Psychology, Bachelor, regulation 01.10.2026
Module code: BWP-304
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P470-0016
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4VU (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 3
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam; 20% may be completed in advance (90 min. / repeated each semester)

[updated 09.11.2026]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BWP-304 (P470-0016) Business Psychology, Bachelor, regulation 01.10.2026 , semester 3, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Esther Bollhöfer
Lecturer:
Prof. Dr. Esther Bollhöfer


[updated 18.09.2026]
Learning outcomes:
After successfully completing this module students will:
- be familiar with the basic types of contracts (including consumer contracts) and be able to classify them in both B2C and typical B2B consulting and project contexts.
- understand key regulatory mechanisms of consumer law (particularly disclosure requirements, rights of withdrawal, and the review of standard terms and conditions) and be able to explain their significance for marketing, sales, and customer experience, as well as for the design of internal business processes and consulting services.
- understand the fundamentals of copyright and media law, as well as their relevance to the creation, use, and distribution of content in digital and psychology-related fields (e.g., advertising, platforms, content creation), and be able to assess risks in corporate communication and consulting projects.
- understand the key principles of data protection law (GDPR) and be able to analyze typical application scenarios in the context of user behavior, tracking, profiling, and market research from the perspective of companies and legal counsel
- be familiar with the objectives and fundamental requirements of current regulations, particularly the EU’s AI Regulation, and be able to assess their impact on the use of data-driven and behavior-steering systems in companies, as well as on consulting projects aimed at implementing or optimizing such systems.
- be familiar with the objectives and fundamental requirements of current regulations, particularly the EU’s AI Regulation, and be able to assess their impact on the use of data-driven and behavior-steering systems in companies, as well as on consulting projects aimed at implementing or optimizing such systems.
- be able to systematically incorporate legal considerations into business psychology-based decision-making processes, particularly in the design of products, communication, and user interactions, as well as in the planning and implementation of B2B consulting projects (e.g., data protection, AI, or compliance projects).
- be able to structure legal issues arising from real-world cases, apply relevant legal provisions to the facts of a case, and develop well-reasoned proposed solutions.
- be able to work effectively with legal texts (particularly the German Civil Code (BGB), the General Data Protection Regulation (GDPR), and relevant EU regulations).
- be able to communicate effectively with legal professionals and implement legal requirements within interdisciplinary teams (e.g., marketing, UX, HR, compliance).
- be able to formulate legal claims and positions in writing in a manner appropriate to the intended audience and the specific situation.

[updated 09.11.2026]
Module content:
Block 1: Fundamentals of civil law
Legal system, legal entities, legal capacity and capacity to conduct business
Declarations of intent, representation
Legal transactions, types, form, nullity, rescission
Contracts & contract types, including consumer law
Contractual obligations & breaches of contract
Creditor´s rights
Terms and conditions
Legal entitlement, legal classification, basic case analysis
Business letters
 
Block 2: Data protection (overview)
GDPR basic principles, data controllers, data processing on behalf of a controller
Data collection, tracking, profiling
Data subject rights, disclosure requirements, data governance
 
Block 3: Copyright, media and platform law (overview)
Basics of copyright, rights of use, and licensing models
Personality rights, use of images, social media campaigns
Platforms, liability, handling of user-generated content
 
Block 4: AI
AI Regulation:  Risk categories, key obligations
The use of AI in human resources, marketing, and organizational development

[updated 09.11.2026]
Recommended or required reading:
Führich, E., Wirtschaftsprivatrecht. München: Franz Vahlen, 14. Auflage 2022
Gildeggen, R. u. a. Wirtschaftsprivatrecht: Kompaktwissen für Betriebswirte. Berlin; Boston: de Gruyter Oldenbourg, aktuelle Auflage (e-book in htwsaar-Bibliothek)
Fechner, F.: Medienrecht, 23. Auflage 2026
Voigt/von dem Bussche, EU-Datenschutz-Grundverordnung (DSGVO), Springer Verlag - aktuelle Auflage

[updated 09.11.2026]
 
[Sun Nov 15 00:34:32 CET 2026, CKEY=bwe330wp, BKEY=wpsy, CID=BWP-304, LANGUAGE=en, DATE=15.11.2026]