|
|
|
| Module code: BWP-105 |
|
|
2V+2U (4 hours per week) |
|
5 |
| Semester: 1 |
| Mandatory course: yes |
Language of instruction:
German |
Assessment:
Written exam
[updated 09.11.2026]
|
BWP-105 (P470-0005) Business Psychology, Bachelor, regulation 01.10.2026
, semester 1, mandatory course
|
60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
|
Recommended prerequisites (modules):
None.
|
Recommended as prerequisite for:
|
Module coordinator:
Prof. Dr. Susan Pulham |
Lecturer: Adrienne Alt
[updated 18.09.2026]
|
Learning outcomes:
After successfully completing this module, students will be able to: - describe economic relationships using functions of a single variable, to differentiate and integrate them in order to derive economically relevant quantities such as marginal costs and elasticities, and to solve optimization problems such as profit maximization, - formulate systems of linear equations based on economic problems and systematically solve them using Gauss´s method, - apply matrix calculus to economic and behavioral issues, such as using transition matrices to model and interpret consumer and customer behavior, - model economic planning problems as linear optimization problems, solve them graphically, as well as using the Excel Solver, and evaluate and interpret the results for business decision-making using sensitivity analyses, - apply financial models of interest, annuity calculations, and principal repayment to real-world financial problems and use them to make well-informed decisions, - apply the quantitative methods they have learned independently and purposefully in order to analyze economic and psychological decision-making processes, and to build on this foundation in subsequent modules (e.g., statistics).
[updated 09.11.2026]
|
Module content:
Differential and integral calculus - The concept of a function and elementary types of functions - Functions of a single variable and differentiation rules - Principles of integral calculus - Economic applications (e.g., marginal costs, elasticities, and profit maximization) Basics of linear algebra: - Calculations with matrices - Creating linear systems of equations - Solving systems of linear equations using Gauss´s method - Applications of matrix algebra in economics (e.g., transition matrices for modeling consumer and customer behavior) Linear programming: - Modeling economic planning problems as linear optimization problems - Solving linear optimization problems graphically - Solving a linear optimization problem using Excel Solver - Conducting and interpreting a sensitivity analysis Financial mathematics: - Interest-rate models - Annuity calculation - Sinking fund calculation
[updated 09.11.2026]
|
Recommended or required reading:
- Arrenberg: Wirtschaftsmathematik für Bachelor. Mit Aufgaben und Lösungen, 5. überarbeitete Auflage, UVK-Verlag, München, 2019 - Domschke, Drexl: Einführung in Operations Research, 9. über. und verb. Auflage, Springer Gabler, Berlin, Heidelberg, 2015 - Domschke, Drexl, Klein, Scholl, Voß: Übungen und Fallbeispiele zum Operations Research, 8. aktualisierte u. verb. Auflage, Springer Gabler, Berlin, Heidelberg, 2015 - Luderer: Klassische Finanzmathematik: Grundideen, zentrale Formeln und Begriffe im Überblick, 1. Auflage, Springer Spektrum, Wiesbaden, 2019 - Tietze: Einführung in die angewandte Wirtschaftsmathematik: Das praxisnahe Lehrbuch - inklusive Brückenkurs für Einsteiger, 18. Auflage, Springer Spektrum, Berlin, Heidelberg, 2019 - Tietze: Übungsbuch zur angewandten Wirtschaftsmathematik: Aufgaben, Testklausuren und ausführliche Lösungen, 9. überarb. u. erw. Auflage, Springer Spektrum, Wiesbaden, 2014 - Tietze, Übungsbuch zur Finanzmathematik: Aufgaben, Testklausuren und ausführliche Lösungen, 8. verbesserte Auflage, Springer Spektrum, Wiesbaden, 2015
[updated 09.11.2026]
|