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| Module code: BWP-502 |
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2V+2U (4 hours per week) |
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5 |
| Semester: 5 |
| Mandatory course: yes |
Language of instruction:
German |
Assessment:
Portfolio exam
[updated 09.11.2026]
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BWP-502 (P470-0029) Business Psychology, Bachelor, regulation 01.10.2026
, semester 5, mandatory course
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Stefan Selle |
Lecturer: Prof. Dr. Stefan Selle
[updated 18.09.2026]
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Learning outcomes:
After successfully completing this module, students will be able to: - identify basic technical terms related to digital transformation and associate them with this topic, - understand typical IT technologies and their use in the context of digitalization, - explain the relationships between IT, data, processes, products, organization, and business models, - describe the concepts and methods of digital leadership, - assess the opportunities and risks of digital transformation for organizations and society. In addition, students will also be able to: - work independently as a team on a given topic, - document the results in writing in a scientific format, - and present them in a brief oral presentation, as well as discuss them in technical detail.
[updated 09.11.2026]
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Module content:
1. Introduction and basic concepts: Data, big data, artificial intelligence, data protection, GDPR, data security, information ethics, EU AI Act, intrapreneurship and entrepreneurship, sustainability, digitization, digital transformation, digital change 2. IT technologies: Web 1.0 and e-business, Web 2.0 and social media, m-business, location-based services (LBS), cloud computing, Internet of Things (IoT) 3. Digital leadership: Digital mindset, digitalization strategy vs. IT strategy, design thinking, agile processes (Scrum) 4. Digital processes: Value chains, business process management, evolution vs. revolution, business process automation, Robotic Process Automation (RPA) 5. Digital organization: Digitally connected partners (suppliers, customers), digitized employees, New Work, virtual companies 6. Digital products: Digital data, digital goods and services, digital twin 7. Digital business models: Business model patterns, disruption, data-driven business models, platforms, sharing economy 8. Digital society: Social implications of the digital transformation, privacy protection, distribution of and access to information, the digital divide
[updated 09.11.2026]
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Recommended or required reading:
Harwardt, M., Prause, M.: Digitale Transformation durch KI, Springer Gabler, Wiesbaden, 2026. Kollmann, T.: Handbuch Digitale Wirtschaft, Springer Gabler, Wiesbaden, 2020. Mertens, P. et al.: Grundzüge der Wirtschaftsinformatik, 13. Aufl., Springer Gabler, Wiesbaden, 2024. Mülder, W. et al.: Digitalisierte Unternehmen, Springer Vieweg, Wiesbaden, 2024. Schallmo, D. et al.: Digitale Transformation von Geschäftsmodellen erfolgreich gestalten, Springer Gabler, Wiesbaden, 2018. Schrape, J.-F.: Digitale Transformation, 2. Aufl., UTB, Bielefeld, 2026. Wirtz, B.W.: Digital Business, 8. Aufl., Springer Gabler, Wiesbaden, 2024.
[updated 09.11.2026]
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