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Microeconomics

Module name (EN):
Name of module in study programme. It should be precise and clear.
Microeconomics
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Business Administration, Bachelor, ASPO 01.10.2017
Module code: BBABW-340
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 3
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam (90 min. / Repeated semesterly)

[updated 01.08.2025]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 130 hours (equivalent to 5 ECTS credits).
There are therefore 85 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
BBABW-440 Macroeconomics
BBABW-720 Competition Policy and International Economics


[updated 26.06.2025]
Module coordinator:
Prof. Dr. Markus Münter
Lecturer: Prof. Dr. Markus Münter

[updated 01.10.2016]
Learning outcomes:
After successfully completing this module, students will have acquired knowledge about microeconomic considerations and models that can be used to:
•        explain consumer and business behavior in markets
•        analyze and develop business strategies in different market structures
•        work on case studies on consumer behavior and business strategies
 
 


[updated 01.08.2025]
Module content:
•        Microeconomics, competition and strategic behavior
•        Customer behavior, market definition and network effects
•        Decisions with regard to risk and from a behavioral perspective
•        Companies, competition and innovation
•        Company size, technology and production decisions
•        Costs, restructuring and M&A
•        Perfect competition and the monopoly as a framework for competition policy
•        Pricing strategies and price discrimination by companies with market power
•        Strategic decisions with the game theory
•        Strategic competition in the oligopoly

[updated 01.08.2025]
Teaching methods/Media:
Lecture, exercises, case studies

[updated 01.08.2025]
Recommended or required reading:
•        Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018.
•        Hirschey, M., Managerial economics, London-Boston 2015.
•        Kreps, D., A course in microeconomic theory, Princeton 1990.
•        McGuigan, J.R., Moyer, R.C. und Harris, F.H.B., Managerial economics: applications, strategy, and tactics,
        Mason 2015.
•        Goolsbee, A. Levitt, S. and Syverson, C., Microeconomics, Boston 2018.

[updated 01.08.2025]
 
[Sun Aug  3 01:08:36 CEST 2025, CKEY=wmb, BKEY=wbb2, CID=BBABW-340, LANGUAGE=en, DATE=03.08.2025]