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Introduction to Business Administration

Module name (EN):
Name of module in study programme. It should be precise and clear.
Introduction to Business Administration
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Business Administration, Bachelor, ASPO 01.10.2017
Module code: BBABW-110
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0057
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 1
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam (90 Min/Repeated semesterly)

[updated 01.08.2025]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 130 hours (equivalent to 5 ECTS credits).
There are therefore 85 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
BBABW-310 Human Resource Management and Organization
BBABW-610 Advanced Aspects of Human Resource Management
BBABW-630 Workshop on Issues of Current Interest in Business Administration


[updated 24.03.2020]
Module coordinator:
Prof. Dr. Petra Garnjost
Lecturer:
Prof. Dr. Wolfgang Appel


[updated 23.03.2020]
Learning outcomes:
After successfully completing this module students will be able to:
- understand and correctly use the basic concepts of business administration,
- describe the basic structure of companies and characterize different business models,
- identify the framework conditions for entrepreneurial activity and explain them for specific companies,
- identify key aspects of sustainable management and apply them to case studies,
- explain and calculate various indicators for measuring corporate success,
- explain the process of corporate management and apply it to simple examples,
- make and justify fundamental business decisions based on key decision-making criteria using simple business examples.
 


[updated 01.08.2025]
Module content:
1. Basic concepts and fundamental relationships in business administration
- Economic activity as a subject of study
- Business functions model
 
2. Entrepreneurial activity
- Framework conditions for entrepreneurial activity
- Sustainability
- Current challenges: Digital transformation
 
3. Business success
- The corporate transformation process
- The business model as a guiding principle
- Added value: Sources and usage
- Results of business activities (indicators of business success)
 
4. Principles of corporate management
- Company management tasks
- Company goals
- Key aspects of corporate planning
- Key aspects of corporate management and control
 
5. Decision-making
- The importance of decisions in business
 - The decision-making process
- Criteria for choosing a legal form
- Business connections
- Choosing a business site


[updated 01.08.2025]
Teaching methods/Media:
Lecture, exercise, case studies und Quizfragen

[updated 01.08.2025]
Recommended or required reading:
- Olfert, H. / Rahn H.J.: Einführung in die Betriebswirtschaftslehre, akt. Aufl., Ludwigshafen.
- Schmalen, Helmut: Grundlagen und Probleme der Betriebswirtschaft, akt. Aufl., Köln.
- Schierenbeck, Henner, Wöhle, Claudia: Grundzüge der Betriebswirtschaftslehre, akt. Aufl., Verlag Oldenbourg.
- Thommen, J.-P. / Achleitner, A.-K.: Allgemeine Betriebswirtschaftslehre, akt. Aufl., Wiesbaden.
- Vahs, Dietmar, Jan Schäfer-Kunz: Einführung in die Betriebswirtschaft, akt. Aufl., Verlag Schäffer-Poeschel.
- Wöhe, Günter: Einführung in die Allgemeine Betriebswirtschaftslehre, akt. Aufl., München.


[updated 01.08.2025]
 
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