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Tourist Travel Management


Module name (EN):
Name of module in study programme. It should be precise and clear.
Tourist Travel Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, regulation 01.10.2020
Module code: BITM-W-09
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P440-0090
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4SU (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: according to optional course list
Mandatory course: no
Language of instruction:
English
Assessment:
Project work (Can be repeated annually)

[updated 26.10.2026]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFBTO-W-07 (P620-0532) International Tourism Management, Bachelor, regulation 01.10.2018 , semester 4, optional course
DFITM-W-09 (P620-0481) International Tourism Management, Bachelor, regulation 01.10.2025 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, regulation 01.10.2013 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, regulation 01.10.2015 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, regulation 01.10.2017 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, regulation 01.10.2020 , optional course

Suitable for exchange students (learning agreement)
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BITM-112 Principles of the Tourism Sector
BITM-240 Marketing and Market Research in Tourism
BITM-320 Management in the Tourism Industry
BITM-331 Stakeholders in the Tourism Industry


[updated 28.08.2025]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer:
Dozierende des Studiengangs


[updated 28.08.2025]
Learning outcomes:
After successfully completing this module students will be able to:
- define basic concepts of tourism and provide information on current market structures and developments,
- identify special features of tourist products and derive their consequences for the marketing of tour operators,,
- critically analyze marketing concepts of tour operators,
- develop a package tour offer in a team (and interacting with third parties where necessary) for a predefined international market (e.g., in the greater region), create a strategic marketing concept for the (incoming) tour operator, and develop the marketing instruments and the corresponding marketing mix.
- document the most important results from the project, communicate them to the group (and, if necessary, to external parties) and make recommendations for action.

[updated 26.10.2026]
Module content:
- Introduction to travel planning
- Vendor structures: Tour operators and travel agents
- Demand structures: Tourists as consumers
- Special features of tourism products and customer satisfaction
- Market segmentation
- Normative marketing in travel planning
- Strategic marketing in travel planning
- Operative marketing in travel planning
- Trends and challenges for tour operators (sustainability, digitalization)

[updated 26.10.2026]
Teaching methods/Media:
Seminaristic instruction Case studies. Group work and exercises. Discussions with fellow students (and third parties, where applicable) Project work (independent product development and marketing concept by students, as well as presentation):
The event combines seminar-style teaching with a practical, project-based approach. The theoretical content is reinforced through case studies, self-reflection exercises, and group and individual work.
The seminar part (project work) follows on from the teaching of the theoretical basics, so that theoretical content and its practical application reinforce and support each other. Continuous supervision of the project work enables individual consultation and promotes independent work.
Digital collaboration tools (MS Teams, Moodle) support collaboration and documentation. Other media used include presentation software (PowerPoint, Canva), research platforms, and online databases, as well as digital case studies and videos.

[updated 26.10.2026]
Recommended or required reading:
Boniface, B. & Cooper, Ch. (aktuelle Auflage) Worldwide destinations casebook: The geography of travel and tourism. London: Routledge.
Dreyer, A. & Linne, M. (aktuelle Auflage) Grundwissen Tourismusmarketing. Stuttgart: UTB.
Forschungsgemeinschaft Urlaub und Reisen (F.U.R.) (aktuelle Auflage): Reiseanalyse. Kiel:
Freyer, W. (aktuelle Auflage) Tourismus: Einführung in die Fremdenverkehrsökonomie. Berlin: De Gruyter Oldenbourg.
Freyer, W. (aktuelle Auflage) Tourismus-Marketing. Marktorientiertes Management im Mikro- und Makrobereich der Tourismuswirtschaft. München: Oldenbourg Verlag.
Hall, C. M. & Page, S. (aktuelle Auflage) The geography of tourism and recreation. Environment, place and space. London: Routledge.
Hartmann, R. (aktuelle Auflage) Marketing in Tourism und Freizeit. Stuttgart: UTB.
Kagermeier, A. (aktuelle Auflage) Tourismusgeographie. Konstanz: UVK Lucius.
Kirstges, T. (aktuelle Auflage) Grundlagen des Reisemittler und Reiseveranstaltermanagements - Marktüberblick, Geschäftsmodelle, Marketingmanagement, Rechtliche Grundlagen. München: Oldenburg Verlag.
Kotler, Ph, Bowen, J. & Baloglu, S. (aktuelle Auflage) Marketing for Hospitality and Tourism. London: Pearson.
Lohmann, M. et al. (2014) Urlaubsreisetrends 2025. Entwicklung der touristischen Nachfrage im Quellmarkt Deutschland. Die Reiseanalyse Trendstudie. Kiel: F.U.R. Forschungsgemeinschaft Urlaub und Reisen.
Mancini, M. (aktuelle Auflage) Access - Introduction to travel and tourism. LA: Marc Mancini Seminars and Consulting, Inc.
Page, S. (aktuelle Auflage) Tourism management, London: Routledge.
Page, S. & Connell, J. (aktuelle Auflage) Tourism - a modern synthesis. London: Routledge.
Pears, R. & Shields, G. (aktuelle Auflage) Cite them right - the essential referencing guide. London: Red Globe Press.
Schmude, J. (aktuelle Auflage) Tourismusgeographie. Darmstadt: WBG.
Swarbrooke, J. & Horner, S. (aktuelle Auflage) Consumer Behaviour in Tourism, London: Routledge.
Yarar, N. et al. (aktuelle Auflage) Reiseanalyse. Structure and Development of Holiday Demand in Germany. Kiel: FUR.


[updated 26.10.2026]
 
[Sat Oct 31 19:11:46 CET 2026, CKEY=irb, BKEY=itm5, CID=BITM-W-09, LANGUAGE=en, DATE=31.10.2026]